In my opinion they are, hands down, the most innovative band of the last 20 years, and with this album (in partnership with 2000's Kid A, which was recorded at the same time) they finally answered the question that people had been asking since 1997 - "Where do you go after OK Computer??"
Well this is where they went: boldly into the exciting world of experimental electronica, ambient & post-rock, and it seems they didn't care if anyone followed them on the journey or not. Fans of their 90's albums The Bends & OK Computer were divided about the merits of this change in artistic direction, but for me it was this change that got me the most interested, and I have followed their music rabidly ever since.
If you asked me to identify one piece of music which reigns supreme over almost any other piece of music, across any genre, released over the last 20 years, I would have one answer: "Pyramid Song", an incredibly moving, perfectly arranged & superbly executed piece that I am still in awe of - even though its already 10 years old.
I urge anyone not familiar to get this album and Kid A at the same time and listen to them back to back. There is no better introduction to 21st century music.
And no this is not an April Fool's joke....
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